TOP 8: Platforms To Advertise Online (In 2024)

Too many advertising platforms out there, right?

In this guide, we’re helping you pick the best.

Let’s go.

Best Digital Advertising Platforms

In order…

Ad/Campaign Types:
- Search Network Ads: Text-based ads that appear on Google search results pages.
- Display Network Ads: Banner ads, image ads, and video ads that appear on websites and apps that partner with Google.
- Shopping Ads: Product ads that appear on Google search results pages and the Shopping tab.
- Video Ads: Video ads that appear on YouTube and other websites and apps that partner with Google.
- App Ads: Ads that promote your mobile app and encourage users to download it.
Pros:
- Reaches a massive audience: Google has over 3.5 billion active users worldwide.
- Precise targeting: You can target your ads to users based on their demographics, interests, and online behavior.
- Flexible budget options: You can set your budget and bids as high or low as you need.
- Detailed reporting: You can track the performance of your ads and see how they’re impacting your website traffic and conversions.
Cons:
- Can be competitive: Bidding on popular keywords can be expensive.
- Requires ongoing management: You need to monitor your campaigns and make adjustments as needed.
- Complex platform: There are a lot of features and options, which can be overwhelming for beginners.

Ad/Campaign Types:
- Image Ads: Single image ads that can be used to promote your brand, products, or services.
- Video Ads: Short video ads that can be used to tell a story, showcase your products, or generate leads.
- Carousel Ads: Ads that feature multiple images or videos that users can swipe through.
- Collection Ads: Ads that showcase a group of your products or services.
- Messenger Ads: Ads that appear within Facebook Messenger.
Pros:
- Highly targeted advertising: You can target your ads to users based on their demographics, interests, behaviors, and even life events.
- Engaging ad formats: Facebook offers a variety of ad formats that can capture attention and drive results.
- Large user base: Facebook has over 2.91 billion active users worldwide.
- Relatively affordable: Facebook advertising can be more affordable than other platforms, such as Google Ads.
Cons:
- Limited reach for B2B businesses: Facebook’s user base is primarily consumers, so it may not be the best platform for B2B businesses.
- Privacy concerns: Some users may be concerned about the amount of data that Facebook collects about them.
- Ad fatigue: If you’re not careful, your ads can become repetitive and annoy users.

Ad/Campaign Types: Photo, Video, Stories, Carousel, Reels, Shopping
Pros: Visually focused platform, highly engaged audience, influencer marketing options
Cons: Younger demographic skew, limited long-form content, relies heavily on visuals

Ad/Campaign Types: Skippable, Non-skippable, Bumper, In-feed, Sponsored Cards
Pros: Large video audience, engaging format, brand storytelling potential
Cons: Can be expensive, complex platform, limited targeting compared to text-based ads

Ad/Campaign Types: In-feed Video, Hashtag Challenges, Branded Effects
Pros: Rapidly growing platform, highly engaged Gen Z audience, creative ad formats
Cons: Limited user base outside Gen Z, new platform with evolving features, measurement challenges

Ad/Campaign Types: Promoted Posts, Promoted Accounts, X/Twitter Live, Carousel Ads
Pros: Real-time conversations, highly engaged audience, influencer marketing potential
Cons: Limited character count, short attention span of users, platform noise can be overwhelming

Ad/Campaign Types: Promoted Pins, Shopping Ads, Carousel Ads, Video Pins
Pros: Visually driven platform, strong purchase intent, ideal for specific niches
Cons: Limited reach outside core demographics, product-centric focus, requires high-quality visuals

Ad/Campaign Types: Sponsored Content, Text Ads, Dynamic Ads, Lead Gen Forms
Pros: Highly targeted B2B audience, professional network connections, lead generation focus
Cons: Limited reach outside professionals, higher cost per click compared to other platforms, requires specific content

Shortly, Meta Ads & Google Ads are your best bet.

This doesn’t make other apps on the list worse. The two are simply the most effective options.

Thank you for reading this,
Team AgencyReviews