SEO Services, Explained By Professionals (2024)

You’re here because you:

Heard of/Know a bit of SEO Services
And you want to rank #1 on Google
But you first want to understand the basics

Without any fuzz, we’re here to teach you that.

What are SEO Services?

SEO services are professional services offered by agencies, freelancers, or consultants to help businesses improve their website’s search engine ranking and visibility.

The goal of SEO is to get your website to rank higher in search results pages (SERPs) for relevant keywords, which can lead to more organic traffic, leads, and sales.

Types of SEO Services

On-page SEO: This involves optimizing the content and structure of your website to make it more search engine friendly.
- This includes things like using relevant keywords in your title tags, meta descriptions, and throughout your content; creating high-quality content that is informative and engaging; and making sure your website is mobile-friendly.
Off-page SEO: This involves building backlinks to your website from other high-quality websites.
- Backlinks are like votes of confidence from other websites, and they can help to improve your website’s authority and ranking.
Technical SEO: This involves making sure that your website is technically sound and easy for search engines to crawl and index.
- This includes things like having a fast loading speed, a clean and well-structured code, and a secure website.

Let’s go in-depth on each.

1. On-page

On-page SEO, sometimes called on-site SEO, is all about optimizing the elements of your individual web pages to rank higher in search engine results and attract more organic traffic.

Key Components:

Title Tags: Keep them descriptive and concise, using your main keyword near the beginning.
Meta Descriptions: Summarize the page content effectively, including relevant keywords.
Headings: Use H1, H2, H3 tags strategically to structure your content, incorporating primary and secondary keywords.
URL Structure: Ensure URLs are clean, user-friendly, and include target keywords.
Content Quality: Offer valuable, original, and keyword-rich content that addresses user intent.
Keyword Optimization: Use relevant keywords naturally in your content, avoiding keyword stuffing.
Image Optimization: Use descriptive file names and alt tags for images, optimizing for size and load speed.

It’s like making your webpages stand out in the crowd and waving a friendly “hello” to search engines like Google.

2. Off-page

Off-page SEO is about boosting your site’s credibility and ranking through activities outside your own website

Backlinks: The backbone of off-page SEO. Aim for high-quality, relevant links from authoritative sites.
Domain Authority: Sites with higher domain authority are seen as more trustworthy, so getting links from such sites can be beneficial.
Social Media Engagement: While not a direct ranking factor, active social media presence can increase visibility and lead to more backlinks.
Guest Blogging: Contributing to other reputable blogs can drive traffic back to your site and build your reputation.
Influencer Outreach: Collaborating with influencers can amplify your content’s reach and generate backlinks.
Local SEO: For businesses with a physical location, listing in local directories and optimizing for local search terms are key.
Reviews: Positive reviews on external sites, especially for local businesses, can improve your site’s trustworthiness and ranking.

Effective off-page SEO involves building your site’s reputation and authority through quality backlinks, social proof, and community engagement.

3. Technical SEO

Technical SEO focuses on improving the technical aspects of a website to enhance its ranking in search engines.

Key components include:

Site Speed: Optimize loading times since speed is a crucial factor for both user experience and search rankings.
Mobile-Friendliness: Ensure your site is responsive and functions well on mobile devices, as mobile usability is a ranking factor.
Secure Sockets Layer (SSL): Use HTTPS to secure your site; it’s a lightweight ranking signal and essential for user trust.
Crawlability: Make sure search engines can easily crawl your site, which involves proper use of robots.txt and having a sitemap.
Indexing: Ensure that your pages are correctly indexed by search engines. Use tools like Google Search Console to monitor index status.
Structured Data: Implement schema markup to help search engines understand your content and enhance your listings with rich snippets.
Canonical URLs: Use canonical tags to avoid duplicate content issues, indicating the preferred version of a page to search engines.

Addressing these technical elements can significantly improve a website’s search engine visibility and user experience.

Why do we need SEO audit?

Conducting an SEO audit is crucial as the first step to effectively leveraging your website for several reasons.

1. It’s like a checkup

Think of it as a comprehensive health check-up for your online presence.

The audit identifies both strengths and weaknesses in your website’s search engine performance, revealing areas you’re excelling in and areas needing improvement.

2. Data-drive decisions

Instead of making guesses, the audit provides concrete data and insights about your website’s technical aspects, content quality, backlink profile, and more.

This data empowers you to make informed decisions about where to invest your SEO efforts for the biggest impact.

3. Better focus

An audit helps you prioritize your SEO tasks. Not everything needs immediate attention, but the audit highlights the most critical issues that directly affect your visibility and ranking potential.

This helps you focus your resources and time on the areas with the highest return on investment.

4. Find missed opportunities

The audit can uncover hidden opportunities you might not have noticed.

It might reveal untapped keyword potential, suggest content topics resonating with your audience, or identify valuable link-building possibilities.

Must Know: Crawling, Rendering, Indexing

Ensuring your website is readily accessible for search engines such as Google to crawl and index is key to enhancing its presence on Search Engine Results Pages (SERPs), leading to improved visibility.

1. Crawling

Discovery: Bots find new and updated webpages.
Links: They follow links on webpages to discover more content.
Continuous: This process is ongoing to keep the search engine’s database current.

2. Rendering

Browser-like view: Search engines load pages like a browser to understand content.
JavaScript & CSS: They execute JavaScript and CSS to see the final page layout.
Content Analysis: This helps in understanding dynamic content that changes with user interactions.

3. Indexing

Storage: Qualified webpages are stored in the search engine’s database.
Content Analysis: The engine analyzes text, images, and other media to understand what the page is about.
Ranking Preparation: Information from indexing is used to rank the page in search results for relevant queries.

A table’s going to make this easier to understand:

Process	Description	Purpose
Crawl	Search engine bots discover new and updated content by following links.	To discover and revisit webpages for potential inclusion in the search engine’s index.
Render	Search engines load and execute page resources to view content as a user would.	To understand the webpage’s content and structure, including dynamic elements.
Index	Qualified content is stored and categorized in the search engine’s database for retrieval.	To organize content in a way that can be efficiently retrieved in response to search queries.

Case Study: Everlane’s SEO strategy with backlinks

Everlane, a clothing brand known for its transparent pricing and ethical practices, skyrocketed its online presence through a strategic SEO campaign heavily focused on high-quality backlinks.

Let’s delve into their approach and the results it yielded:

Challenges:

Launched in 2010 with limited brand awareness
Faced fierce competition in the crowded online clothing market
Needed to attract eco-conscious consumers on a tight budget

SEO Strategy:

Content: Everlane focused on creating valuable, informative content catering to their target audience. They published blog posts on sustainability, ethical sourcing, and fashion trends, establishing themselves as thought leaders in the industry.
Backlinks: The brand prioritized acquiring high-quality backlinks from relevant websites with strong domain authority. Instead of traditional link-building tactics, they:
- Partnered with eco-conscious organizations and publications for guest blogging and product placements.
- Earned media coverage through press releases and influencer outreach, naturally generating backlinks.
- Created linkable assets like infographics, sustainability reports, and interactive tools, encouraging organic mentions.
Technical SEO: They ensured their website was optimized for search engines with fast loading speeds, mobile-friendliness, and clear website structure.

Results:

Organic traffic growth: Everlane saw a significant increase in organic traffic, growing by 70% year-over-year within just a few years.
Top ranking for key terms: The brand secured top positions for relevant keywords like “ethical clothing,” “sustainable fashion,” and “transparent pricing,” driving targeted visitors to their site.
Brand awareness boost: Their SEO efforts not only attracted customers but also established Everlane as a leader in the sustainable fashion movement.

Let’s sum this up in a table:

Challenge	Strategy	Result	Learning
Limited brand awareness	Valuable content	Organic traffic growth	Quality over quantity
Fierce competition	High-quality backlinks	Top ranking	Content is king
Tight budget	Technical SEO	Brand awareness boost	Sustainability sells

Conclusion

This is your introduction to SEO Services.

We really hope that you found the case study helpful as well!

Thank you for reading this,
Team AgencyReviews