No-BS: 10 Best Lead Generation Strategies (2024)

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Listed: TOP 10 Lead Generation Strategies

This strategy allows you to attract potential customers organically by offering valuable help, without directly pushing your products or services.

It can build trust and credibility, paving the way for future conversions.

Result: Attract potential customers by offering valuable resources and building trust.
What it is: Providing free tools, templates, checklists, ebooks, or other resources that help your target audience solve a problem or achieve a goal.
Best Practices:
- Create high-quality resources that are relevant to your target audience.
- Gate your resources with an email opt-in form to capture leads.
- Promote your resources on your website, social media, and other channels.
- Track the results of your resource offer and make adjustments as needed.

Result: Generate qualified leads and establish your brand as an industry thought leader.
What it is: Creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience – ideally, potential customers – with the intention of driving profitable action.
Best Practices:
- Develop a content calendar to plan your content creation and distribution.
- Create a variety of content formats, such as blog posts, articles, infographics, and videos.
- Promote your content on social media and other channels.
- Track the results of your content marketing efforts and make adjustments as needed.

If you’re new to SEO, a great way to begin is reading Ahrefs’ in-depth guide.

Result: Increase website traffic and attract more potential customers.
What it is: The process of optimizing your website to rank higher in search engine results pages (SERPs).
Best Practices:
- Conduct keyword research to identify relevant keywords that your target audience is searching for.
- Optimize your website’s title tags, meta descriptions, and content for your target keywords.
- Build backlinks to your website from other high-quality websites.
- Monitor your website’s SEO performance and make adjustments as needed.

Result: Generate leads quickly and efficiently.
What it is: Purchasing ad space on search engines, social media platforms, and other websites.
Best Practices:
- Identify the right channels and platforms for your target audience.
- Create compelling ad copy and visuals.
- Set a budget and track your results.

Result: Build brand awareness, engage with your audience, and generate leads.
What it is: Using social media platforms to connect with your target audience and promote your products or services.
Best Practices:
- Create a social media strategy that aligns with your overall marketing goals.
- Choose the right social media platforms for your target audience.
- Create high-quality content that is relevant to your audience.
- Engage with your audience by responding to comments and questions.
- A social media content calendar may be of help!

Result: Build relationships with potential customers and nurture them through the sales funnel.
What it is: Sending email campaigns to a list of subscribers.
Best Practices:
- Collect email addresses from your website, social media, and other channels.
- Segment your email list into smaller groups based on interests and demographics.
- Create personalized email campaigns that are relevant to your audience.
- Use a strong call to action to encourage subscribers to take action.

Result: Generate leads from satisfied customers.
What it is: Offering incentives to existing customers for referring new customers.
Best Practices:
- Choose a valuable incentive that will motivate your customers to refer new customers.
- Make it easy for customers to refer new customers.
- Track your referral program results and make adjustments as needed.

Result: Educate your audience and generate leads.
What it is: Hosting online events to share your expertise and attract potential customers.
Best Practices:
- Choose a topic that is relevant to your target audience.
- Create a compelling presentation that is informative and engaging.
- Promote your webinar on your website, social media, and other channels.
- Follow up with attendees after the webinar to nurture them as leads.

Result: Highlight your success stories and generate leads.
What it is: Creating in-depth reports that showcase how your products or services have helped other businesses.
Best Practices:
- Select case studies that are relevant to your target audience.
- Use compelling storytelling to engage your audience.
- Promote your case studies on your website, social media, and other channels.

Result: Gain media coverage and generate leads.
What it is: Building relationships with journalists and bloggers to get your company or products featured in the media.
Best Practices:
- Identify relevant media outlets for your target audience.
- Develop newsworthy press releases and pitches.
- Network with journalists and bloggers.
- Track your PR efforts and make adjustments as needed.