Top Market Research Companies Online (2024)

Self-service market research tools are efficient for quick insights.

However, for more detailed, tailored data, a market research company can be invaluable. They gather information that can enhance your product marketing, communication tactics, customer interactions, and online user experience.

These leading market research firms provide custom services and specialized reports focused on your target audience’s key interests, catering to both B2B and B2C businesses.

Curated List: TOP 10 Market Research Agencies

1. The Influencer Marketing Factory

Pros:

• Global reach and expertise in Gen Z and Millennial marketing
• Large network of influencers across TikTok, YouTube, and Instagram
• Proven track record of success in driving brand awareness and engagement
• Expertise in creating authentic and native storytelling
• Ability to manage and track influencer campaigns effectively
• Detailed reporting and analytics to measure campaign performance

Cons:

• Can be expensive for some brands
• May not be the best fit for brands with niche or specific target audiences

Services:

• Influencer marketing campaign creation
• Talent management
• Social media management
• Native ads management
• Influencer identification
• KPIs setup

2. Dozen Search

Pros:

• Expert domain knowledge in market research.
• Detailed and thorough analysis.
• Strong communication skills.
• Effective across diverse industries.

Cons:

• Timeline for project completion can extend beyond initial estimates.
• Limited experience in the fashion industry.

Services:

• Customer interviews and surveys.
• Market research for new product/service launch.
• Strategy for scaling growth and customer acquisition.
• Insights for branding, design, and pricing strategies.
• Analysis of target audience’s problems and influences.

3. Nielsen

Pros:

• Large and well-established company with a global reach
• Experienced team of researchers
• Wide range of services, including quantitative and qualitative research

Cons:

• Can be expensive
• Some clients may find the company’s approach too traditional

Services:

• Consumer insights
• Brand tracking
• Market research
• Social media research

4. Kantar

Pros:

• Strong focus on data and analytics
• Ability to provide insights across a variety of industries
• Strong global presence

Cons:

• Can be complex to work with
• Some clients may find the company’s services too expensive

Services:

• Customer experience
• Brand research
• Innovation research
• Market research

5. Ipsos

Pros:

• Global reach and expertise
• Strong track record of innovation
• Ability to provide customized solutions

Cons:

• Can be expensive for smaller businesses
• Some clients may find the company’s services too complex

Services:

• Market research
• Customer experience
• Employee engagement
• Social media research

6. Forrester Research

Pros:

• Deep industry expertise
• Ability to provide strategic insights
• Strong reputation for thought leadership

Cons:

• Can be expensive for some clients
• Research reports can be lengthy and difficult to read

Services:

• Market research
• Competitive intelligence
• Product strategy
• Customer experience

7. Gartner

Pros:

• Wide range of research services
• Strong focus on technology and innovation
• Ability to provide actionable insights

Cons:

• Can be expensive for some clients
• Research reports can be difficult to understand

Services:

• Market research
• Technology analysis
• IT strategy
• Supply chain management

8. Edelman Intelligence

Pros:

• Strong focus on public relations and communication
• Ability to help clients manage reputation and crisis communication
• Strong track record of success

Cons:

• Can be expensive for some clients
• Research reports can be difficult to understand

Services:

• Public relations
• Corporate reputation
• Crisis communication
• Social media research

9. GWI

Pros:

• Strong focus on digital and youth culture
• Ability to provide insights into how young people are consuming media
• Global reach

Cons:

• Can be expensive for some clients
• Research reports can be difficult to understand

Services:

• Consumer trends
• Media consumption
• Social media research
• Influencer marketing

10. YouGov

Pros:

• Large and active panel of respondents
• Ability to provide insights into a wide range of topics
• Strong track record of innovation

Cons:

• Can be expensive for some clients
• Research reports can be difficult to understand

Services:

• Public opinion
• Market research
• Customer experience
• Brand research