Editor’s Picks: 10 PPC Management Software (2024)

This guide will explain to you the:

• Key features
• Pricing
• Reviews

Of the 10 best PPC Management Software on the market.

Let’s waste no time and check it out!

Top 10: PPC Management Software

These are the 5 top-rated software for PPC Management: Google Ads Express, HubSpot, AdEspresso, WordStream, Optymyzer.

Join us, and let’s explore these + 5 more apps.

1. Google Ads Express

Key Features:

• Campaign creation
• Keyword research
• Ad copywriting
• Bidding
• Reporting

Pricing:

• Free to start, with paid plans starting at $50/month

Customer Reviews:

• Google Ads Express has an average rating of 4.5 out of 5 stars on Google Play and 4.4 out of 5 stars on the App Store.

2. HubSpot Marketing Hub

Key Features:

• Campaign creation
• Keyword research
• Ad copywriting
• Bidding
• Reporting
• Integration with HubSpot CRM and marketing automation

Pricing:

• Free to start, with paid plans starting at $45/month

Customer Reviews:

• HubSpot Marketing Hub has an average rating of 4.5 out of 5 stars on Capterra.

3. AdEspresso

Key Features:

• Campaign creation
• Keyword research
• Ad copywriting
• Bidding
• Reporting
• A/B testing
• Integration with Google Ads, Bing Ads, and Facebook Ads

Pricing:

• Free to start, with paid plans starting at $49/month

Customer Reviews:

• AdEspresso has an average rating of 4.5 out of 5 stars on G2 Crowd.

4. WordStream

Key Features:

• Campaign creation
• Keyword research
• Ad copywriting
• Bidding
• Reporting
• A/B testing
• Training and support resources

Pricing:

• Free to start, with paid plans starting at $59/month

Customer Reviews:

• WordStream has an average rating of 4.7 out of 5 stars on G2 Crowd.

5. Optmyzr

Key Features:

• Campaign optimization
• Keyword research
• Ad copywriting
• Bidding
• Reporting
• A/B testing
• Automation features

Pricing:

• $29/month

Customer Reviews:

• Optmyzr has an average rating of 4.8 out of 5 stars on Capterra.

6. Marin Software

Key Features:

• Campaign creation
• Keyword research
• Ad copywriting
• Bidding
• Reporting
• A/B testing
• Integration with a variety of marketing platforms, such as Salesforce and Marketo

Pricing:

• Contact Marin Software for pricing information

7. Acquisio

Key Features:

• Campaign creation
• Keyword research
• Ad copywriting
• Bidding
• Reporting
• A/B testing
• Attribution modeling
• Integration with a variety of marketing platforms, such as Marketo and Salesforce

Pricing:

• Contact Acquisio for pricing information

8. Skai (Formerly Kenshoo)

Key Features:

• Campaign creation
• Keyword research
• Ad copywriting
• Bidding
• Reporting
• A/B testing
• Optimization across multiple advertising channels

Pricing:

• Contact Kenshoo for pricing information

9. ClickMinder

Key Features:

• Campaign creation
• Keyword research
• Ad copywriting
• Bidding
• Reporting
• A/B testing
• Integration with a variety of marketing platforms, such as HubSpot and Salesforce

Pricing:

• Free to start, with paid plans starting at $49/month

10. SEMRush

Key Features:

• Keyword research
• Competitive analysis
• Rank tracking
• PPC management

Pricing:

• Free trial available, with paid plans starting at $109.95/month