A
Account Manager
Professional responsible for client-agency relationship.
Analytics
Data analysis tools or methods used to evaluate the effectiveness of a campaign.
Art Direction
The process of managing the visual aspects of a project.
B
Brand Strategy
A plan for the development of a brand to achieve specific goals.
Brief
A document that outlines the objectives and requirements of a project.
Budget
The amount of money allocated for a specific purpose or project.
C
Campaign
A series of coordinated activities designed to promote a product or service.
Client Onboarding
The process of welcoming new clients and familiarizing them with the agency’s processes.
Creative Direction
The guidance of the creative aspects of a project, including style and tone.
D
Deliverables
Tangible outputs provided by the agency, like designs or reports.
Digital Marketing
Marketing efforts that use the internet and digital technologies.
Discovery Session
Initial meetings to understand a client’s needs and goals.
E
Engagement Strategy
Plans to interact with and involve customers meaningfully.
Execution
The process of carrying out a plan or project.
Exposure
The extent to which a target audience sees a campaign.
F
Full-Service Agency
An agency offering a complete range of services.
Freelancer
An individual who works on a per-job or contract basis.
Feedback Loop
A process for providing and receiving constructive feedback.
G
Graphic Design
Combining text and visuals for effective communication.
Growth Hacking
Strategies focused on rapid growth.
Goal Setting
The process of defining objectives for a campaign or project.
H
Hourly Rate
The fee charged per hour of service.
HTML5 Ads
Advanced digital ads using HTML5 technology.
Hierarchy
The arrangement of elements to show their order of importance.
I
Inbound Marketing
A strategy that attracts customers through content creation.
Infographic
Visual representations of information, data, or knowledge.
Integration
The process of combining various strategies and tools for a cohesive campaign.
J
Jingle
A short, catchy song or tune used in advertising.
Journey Mapping
Creating a visual representation of a customer’s experience with a product or service.
JavaScript
A programming language used to create interactive effects within web browsers.
K
Key Performance Indicator (KPI)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Keyword Strategy
The process of selecting high-performing keywords for SEO or PPC campaigns.
Kickoff Meeting
An initial meeting to discuss the goals, scope, and strategy of a project.
L
Landing Page
A standalone web page created specifically for a marketing or advertising campaign.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service.
Logo Design
The process of designing a unique logo to represent a brand.
M
Market Research
The action or activity of gathering information about consumers’ needs and preferences.
Media Buying
The procurement of media space and time for displaying ad creatives.
Mockup
A model or replica of a device, used for instructional or experimental purposes.
N
Narrative
The storytelling aspect of a campaign or brand identity.
Networking
The act of interacting with others to exchange information and develop professional or social contacts.
Niche Marketing
Concentrating all marketing efforts on a small but specific and well-defined segment of the population.
O
Outbound Marketing
The traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Optimization
The process of making changes and adjustments to improve effectiveness.
Organic Reach
The number of people who see your content without paid distribution.
P
Pitch
A presentation or proposal to potential clients.
Pay-Per-Click (PPC)
An internet marketing model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Prototype
An early sample, model, or release of a product built to test a concept or process.
Q
Quality Assurance (QA)
The maintenance of a desired level of quality in a service or product.
Quantitative Research
Research that focuses on quantifying the collection and analysis of data.
Query
A request for information from a database.
R
Retainer
A fee paid in advance for services, typically on a monthly basis.
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment.
Responsive Design
Web design that ensures a website looks good on all devices.
S
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Social Media Marketing
The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Storytelling
The art of conveying a message in the form of a story to communicate values, create emotional connections, and make brands relatable.
T
Target Audience
A specific group of people, identified as the intended recipient of an advertising message.
Testimonial
A statement testifying to benefits received, often used in promotional material.
Traffic
The amount of data sent and received by visitors to a website.
U
User Experience (UX)
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
Unique Selling Proposition (USP)
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
User Interface (UI)
The means by which the user and a computer system interact, in particular the use of input devices and software.
V
Value Proposition
An innovation, service, or feature intended to make a company or product attractive to customers.
Viral Marketing
A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the internet or email.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.
W
Web Development
The work involved in developing a website for the Internet or an intranet.
Workflow
The sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion.
Wireframe
A simple visual guide that represents the skeletal framework of a website.
X
XML (eXtensible Markup Language)
A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
X-factor
An indefinable quality or something about a person or thing that makes them stand out.
Experience Design
Designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience.
Y
Yield
The amount of profit or revenue generated from a campaign or investment.
YouTube Marketing
The practice of promoting businesses and products on YouTube’s platform.
Year-over-Year Growth
A comparison of a statistic for one period to the same period the previous year.
Z
Zeitgeist
The defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time.
Zero-Based Budgeting
A method of budgeting in which all expenses must be justified for each new period.
Zoom Meeting
A virtual meeting platform often used for remote communications, presentations, and collaboration within businesses.
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