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The Recipe: Local SEO for Small Businesses (2024)

Got a small business in a physical location? Then local SEO is right for you.

Today, we’re teaching you how to improve your Local SEO Game for your Small Business.

How to improve Local SEO for your SMB

1.Google Business Profile

This is a crucial step.

Google Business Profile Website

Google My Business is a free tool that allows you to manage your business listing on Google Search and Maps.

Ensure your profile is complete with accurate business information, high-quality photos, and positive customer reviews.

2. NAP

  • NAP stands for Name, Address, and Phone number.
  • It’s vital to ensure your NAP information is consistent across all online directories and listings.
  • Inconsistencies can confuse search engines and hurt your rankings.

Read Futher: Nap in SEO.

3. Local Reviews

Looking at marketing agencies on AgencyReviews

Encourage satisfied customers to leave positive reviews on Google My Business and other relevant platforms, like Agency Reviews if you’re an agency.

Citations are mentions of your business name, address, and phone number online, even if there’s no link to your website. Building citations from local directories and websites can boost your local SEO.

4. Location-Based Content

First, do your keyword research:

Targeting relevant keywords
  • Create content that targets local keywords and showcases your expertise in the community.
  • This could include blog posts about local events, articles with local tips, or guides highlighting your services in the local context.

5. Voice Search (it’s the Future)

  • People increasingly use voice search on mobile devices.
  • Optimize your website and content with natural language queries people might use to find your business locally.

Related: Google Voice Search.

6. Get Involved Locally

Partner with other local businesses, participate in community events, and sponsor local causes.

This increases your visibility and establishes you as a trusted part of the community.

FAQs

1. What is Local SEO for SMBs?

Local SEO is a way for small businesses with a physical location or serving a local area to improve their visibility in search results for local searches.

Imagine someone in your town types “best [type of business you are] near me” into Google. Local SEO helps your business appear at the top of those search results, ideally with a Google Maps listing and positive reviews.

By following local SEO practices, you can attract more potential customers who are actively searching for businesses like yours in their area.

2. Why optimize for Local SEO as an SMB?

Local SEO helps local businesses attract more customers searching online.

By appearing in local searches and maps, you connect with people already interested in what you offer nearby.

Thank you for reading this,
Team AgencyReviews