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25 Top Marketing Consulting Companies in the U.S.

A significant number of small business owners in the U.S. struggle with their marketing strategies, as highlighted by a recent report from Constant Contact. According to the report, 73% of small business owners don’t believe that their current marketing strategy is effectively contributing to their business goals.

This is why companies decide to hire marketing consultants. 

Marketing consultants can significantly help a company by providing specialized expertise and strategic insights to enhance marketing effectiveness and drive business growth. They bring an objective perspective, identifying opportunities and weaknesses in existing strategies while implementing the latest marketing trends and technologies to stay competitive.

Marketing consultancy agencies offer a variety of services, such as digital marketing strategy, search engine optimization (SEO), branding and rebranding, content creation and marketing, social media strategy, and paid advertising and analytics.

By offering cost-effective solutions, consultants allow businesses to access high-level marketing skills without the overhead of a full-time team, enabling better resource allocation. Additionally, they help streamline marketing efforts, improve return on investment, and ensure that campaigns are tailored to target audiences effectively.

In this guide, we will help you understand: 

  • What does a marketing consultant do
  • How much do top marketing consultants make
  • How to choose the best marketing consulting company

Additionally, we created a list of 25 top marketing consulting companies in the U.S. to help you choose the best one for your needs. 

Make sure you also check a comprehensive directory and reviews of top marketing agencies on Agency Reviews that will help you make an informed decision and find the perfect match for your business needs.

What Does a Marketing Consultant Do?

A marketing consultant has a crucial role in helping businesses achieve their marketing objectives by providing strategic guidance and practical advice. 

Their primary responsibilities include developing tailored marketing strategies, conducting market research to identify target audiences and industry trends, and planning and executing marketing campaigns. 

Marketing consultants also evaluate existing marketing efforts, provide feedback on branding and positioning, and offer insights into effective communication channels. 

Additionally, marketing consultants often train in-house marketing teams to enhance their skills and ensure cohesive execution of strategies. By monitoring campaign performance and analyzing results, top marketing consultants help businesses refine their marketing approaches for better outcomes, ultimately driving growth and improving overall business performance.

How Much Do Top Marketing Consultants Make

In the U.S., top marketing consultants earn a wide range of salaries, depending on their experience, expertise, and the specific market they serve. 

On average, marketing consultants make approximately $126,000 per year. The top 10% of consultants earn more than $175,000, while the highest reported salaries reach up to $248,000 per year. 

Hourly rates for marketing consultants vary, averaging about $32 to $35 per hour. Overall, marketing consultants with significant experience and specialized skills can ask for higher fees. 

How to Choose a Marketing Consulting Company

A good marketing consulting agency is characterized by several key attributes that contribute to its effectiveness and the success of its clients: 

Expertise and Experience

A strong agency understands marketing principles, trends, and technologies. They are backed by years of experience across various industries. This expertise allows them to develop tailored strategies that align with their client’s specific goals.

Strategic Approach

Top marketing consultants take a strategic approach, collaborating closely with clients to define clear objectives and create comprehensive marketing plans. They analyze market conditions, customer behaviors, and competitive landscapes to craft strategies that maximize impact and return on investment (ROI).

Communication Skills

Good communication is essential for a successful partnership. An effective consulting agency maintains open lines of communication, ensuring that expectations are clear and that clients are kept informed throughout the process. This transparency fosters trust and collaboration.

Flexibility and Scalability

A reputable marketing consulting firm offers flexible services that can scale according to the client’s needs. Whether a business requires full-service support or targeted assistance for specific projects, a good agency adapts its offerings accordingly.

Results-Oriented Focus

Top agencies prioritize measurable results, continuously monitoring campaign performance and making data-driven adjustments as needed. This focus on outcomes helps ensure that marketing efforts are effective and aligned with business objectives.

Client-Centric Philosophy

Successful marketing consultants prioritize their client’s needs, developing strategies that resonate with target audiences while fostering long-term relationships. They actively seek feedback and adapt their approaches based on client input.

List of Top Marketing Consulting Agencies in the U.S. 

A good marketing consulting company can empower business owners by providing expertise, cost-effective solutions, objective insights, enhanced brand positioning, improved ROI, ongoing support, and the ability to focus on core operations—all of which contribute to driving growth and success in a competitive marketplace. 

If you are planning to hire one, here is a list of 25 marketing consulting companies that will help you start your market research. 

1. McKinsey & Company

  • Description: McKinsey & Company is one of the most prestigious consulting firms globally, offering top-tier marketing strategies and business solutions. Known for its data-driven approach and cutting-edge insights, the firm works with clients across diverse industries. Their expertise lies in solving complex business challenges while driving sustainable growth for organizations.
  • Location: New York, NY
  • Founded: 1926
  • Clients: Fortune 500 companies, government organizations
  • Industries: Retail, tech, healthcare
  • Key Services: Market research, brand strategy, digital innovation
  • Reason to Hire: Their deep industry knowledge and analytical rigor ensure tailored and impactful solutions.

2. Bain & Company

  • Description: Bain & Company is a global consulting leader known for its customer-focused marketing strategies. The firm specializes in improving customer loyalty and business performance through innovative solutions. Bain’s expertise spans multiple industries, making them a trusted partner for businesses aiming to optimize growth.
  • Location: Boston, MA
  • Founded: 1973
  • Clients: Large enterprises, private equity firms
  • Industries: Consumer products, financial services
  • Key Services: Marketing strategy, customer experience optimization
  • Reason to Hire: Their emphasis on delivering measurable results ensures high ROI and long-term client success.

3. Accenture Interactive

  • Description: Accenture Interactive is a part of Accenture, offering cutting-edge digital marketing solutions. Their services combine creative excellence with technological innovation to help brands create memorable experiences for their customers. Accenture Interactive has consistently been recognized as one of the leading digital agencies worldwide.
  • Location: Chicago, IL
  • Founded: 1989
  • Clients: Leading global brands
  • Industries: Technology, retail, automotive
  • Key Services: Digital strategy, creative design, data analytics
  • Reason to Hire: Their unique integration of creativity and technology delivers groundbreaking marketing campaigns.

4. Deloitte Digital

  • Description: Deloitte Digital is a division of Deloitte, specializing in digital strategy, customer experience, and innovative marketing solutions. They work with businesses to reimagine customer engagement and transform digital platforms. Deloitte Digital leverages the power of analytics and insights to craft strategies that enhance brand performance.
  • Location: New York, NY
  • Founded: 2012
  • Clients: Fortune 500 and mid-market businesses
  • Industries: Finance, healthcare, retail
  • Key Services: Digital marketing, customer experience, technology integration
  • Reason to Hire: Their comprehensive understanding of customer behavior makes them experts at creating seamless brand experiences.

5. R/GA

  • Description: R/GA is an innovative marketing consultancy that blends creativity and technology to develop impactful campaigns. They specialize in creating digital ecosystems and transforming brands through immersive storytelling. Their work has earned them global acclaim, including numerous awards for innovation and creativity.
  • Location: New York, NY
  • Founded: 1977
  • Clients: Nike, Samsung
  • Industries: Fashion, tech
  • Key Services: Branding, innovation, content marketing
  • Reason to Hire: Their ability to combine storytelling with digital innovation delivers extraordinary brand growth.

6. Ogilvy

  • Description: Ogilvy is a legendary marketing agency that has been shaping the advertising and branding industry for decades. Known for its bold creativity and strategic insight, Ogilvy helps businesses build strong, enduring brands. Their expertise spans advertising, public relations, and digital marketing, making them a one-stop shop for all marketing needs.
  • Location: New York, NY
  • Founded: 1948
  • Clients: Dove, IBM
  • Industries: Consumer goods, technology
  • Key Services: Branding, public relations, advertising
  • Reason to Hire: Their unparalleled experience in creating iconic campaigns ensures your brand will stand out.

7. BBDO

  • Description: BBDO is one of the most awarded advertising agencies globally, known for delivering creative and effective campaigns. They are experts at crafting emotionally resonant stories that drive customer engagement. With a global network, BBDO caters to some of the world’s most prominent brands.
  • Location: New York, NY
  • Founded: 1891
  • Clients: Mars, AT&T
  • Industries: Food, telecom
  • Key Services: Advertising, brand strategy
  • Reason to Hire: Their creativity and ability to connect emotionally with audiences set them apart.

8. Wieden+Kennedy

  • Description: Wieden+Kennedy is a highly regarded independent advertising agency known for creating groundbreaking campaigns. They focus on delivering compelling storytelling that resonates with audiences across multiple channels. Wieden+Kennedy’s work with Nike and other major brands has redefined marketing creativity.
  • Location: Portland, OR
  • Founded: 1982
  • Clients: Nike, Old Spice
  • Industries: Sportswear, personal care
  • Key Services: Creative campaigns, social media strategy
  • Reason to Hire: Their out-of-the-box ideas can take your brand’s marketing to the next level.

9. Publicis Groupe

  • Description: Publicis Groupe is a global leader in marketing, communications, and digital transformation. They specialize in helping brands adapt to rapidly changing consumer behaviors and market trends. With a comprehensive suite of services, they are equipped to handle everything from creative strategy to performance marketing.
  • Location: New York, NY
  • Founded: 1926
  • Clients: Procter & Gamble, Coca-Cola
  • Industries: FMCG, entertainment
  • Key Services: Digital marketing, content creation
  • Reason to Hire: Their expertise in global marketing strategies makes them ideal for businesses with international aspirations.

10. Leo Burnett

  • Description: Leo Burnett is a world-renowned agency known for its focus on human-centered design and storytelling. Their campaigns often tap into emotional connections with audiences, making brands more relatable. With a legacy of award-winning work, they remain a trusted partner for iconic global brands.
  • Location: Chicago, IL
  • Founded: 1935
  • Clients: McDonald’s, Kellogg’s
  • Industries: Food, retail
  • Key Services: Branding, digital strategy
  • Reason to Hire: Their proven ability to create emotionally resonant campaigns ensures customer loyalty.

11. HubSpot

  • Description: HubSpot is a leading platform for inbound marketing, sales, and customer relationship management (CRM). Known for empowering small and medium-sized businesses, they provide tools and strategies to attract, engage, and delight customers. Their user-friendly software is a favorite among marketing teams.
  • Location: Cambridge, MA
  • Founded: 2006
  • Clients: SMBs, startups
  • Industries: SaaS, e-commerce
  • Key Services: Content marketing, CRM solutions
  • Reason to Hire: Their focus on inbound marketing makes them perfect for businesses looking to grow organically.

12. Weber Shandwick

  • Description: Weber Shandwick is a global PR and marketing consultancy that excels in influencer marketing, corporate communications, and brand reputation management. They create integrated campaigns that help brands connect meaningfully with their audiences. Known for their innovation, Weber Shandwick remains at the forefront of the industry.
  • Location: Chicago, IL
  • Founded: 2001
  • Clients: GM, Unilever
  • Industries: Automotive, consumer goods
  • Key Services: Public relations, brand management
  • Reason to Hire: Their expertise in managing public relations ensures your brand remains credible and trustworthy.

13. The Martin Agency

  • Description: The Martin Agency is best known for its creative and memorable advertising campaigns. They prioritize storytelling and brand differentiation, helping businesses stand out in crowded markets. Their innovative campaigns for major brands like Geico have won numerous industry awards.
  • Location: Richmond, VA
  • Founded: 1965
  • Clients: Geico, Oreo
  • Industries: Insurance, food
  • Key Services: Advertising, branding
  • Reason to Hire: Their creative approach to advertising ensures increased brand awareness and engagement.

14. Havas Worldwide

  • Description: Havas Worldwide is a full-service marketing agency known for its integrated approach to creative and digital solutions. They specialize in crafting campaigns that drive meaningful connections between brands and their customers. Their ability to blend creativity with data-driven insights makes them a trusted partner.
  • Location: New York, NY
  • Founded: 1968
  • Clients: Hyundai, Citibank
  • Industries: Automotive, finance
  • Key Services: Content creation, digital marketing
  • Reason to Hire: Their holistic approach ensures cohesive and impactful marketing efforts.

15. Razorfish

  • Description: Razorfish is a pioneer in digital marketing, offering cutting-edge services in web design, SEO, and data analytics. They focus on creating interactive digital experiences that elevate brand engagement. With a rich history of digital innovation, they remain a go-to partner for brands looking to transform online.
  • Location: Seattle, WA
  • Founded: 1995
  • Clients: Microsoft, Audi
  • Industries: Tech, automotive
  • Key Services: Digital transformation, web design
  • Reason to Hire: Their expertise in digital-first strategies ensures businesses stay ahead in the digital landscape.

16. 72andSunny

  • Description: 72andSunny is a creative marketing agency known for its bold and culturally relevant campaigns. They specialize in crafting strategies that resonate with younger demographics and socially conscious consumers. Their work for brands like Google and Adidas showcases their ability to blend creativity with cultural relevance.
  • Location: Los Angeles, CA
  • Founded: 2004
  • Clients: Google, Adidas
  • Industries: Tech, sportswear
  • Key Services: Branding, advertising
  • Reason to Hire: Their ability to connect with modern audiences makes them perfect for youth-focused brands.

17. Droga5

  • Description: Droga5 is an award-winning agency known for its storytelling prowess and creative marketing strategies. They focus on producing high-quality campaigns that elevate brand messaging and create emotional connections. Their work has consistently set industry benchmarks for innovation and creativity.
  • Location: New York, NY
  • Founded: 2006
  • Clients: HBO, The New York Times
  • Industries: Media, entertainment
  • Key Services: Creative marketing, brand strategy
  • Reason to Hire: Their innovative storytelling capabilities ensure your brand’s message is compelling and memorable.

18. Havas Edge

  • Description: Havas Edge specializes in performance-driven marketing, with a strong focus on direct response TV (DRTV), digital advertising, and data analytics. They have built a reputation for delivering measurable results for their clients, especially in competitive industries. Their strategic approach ensures campaigns are optimized for maximum ROI.
  • Location: Carlsbad, CA
  • Founded: 1986
  • Clients: Fitbit, DraftKings
  • Industries: Health, sports
  • Key Services: Performance marketing, analytics
  • Reason to Hire: Their expertise in direct-response campaigns ensures measurable and profitable results for your marketing budget.

19. Huge

  • Description: Huge is a full-service digital agency renowned for its ability to create seamless and innovative user experiences (UX). They specialize in web design, branding, and integrated digital marketing strategies that help businesses engage their audiences effectively. Huge’s client portfolio features some of the world’s most forward-thinking companies.
  • Location: Brooklyn, NY
  • Founded: 1999
  • Clients: Nike, JetBlue
  • Industries: Travel, retail
  • Key Services: Web design, digital marketing
  • Reason to Hire: Their focus on exceptional user experience ensures your brand creates lasting customer impressions.

20. Croud

  • Description: Croud is a digital marketing agency known for its unique “Croud Control” platform that allows real-time collaboration with marketing experts. They specialize in data-driven campaigns across PPC, SEO, and content marketing. Their global network of freelancers ensures access to diverse expertise tailored to each client’s needs.
  • Location: New York, NY
  • Founded: 2011
  • Clients: AMC, Vans
  • Industries: Media, fashion
  • Key Services: SEO, PPC
  • Reason to Hire: Their innovative collaboration model ensures cost-effective, scalable, and expert-driven campaigns.

21. Edelman

  • Description: Edelman is one of the largest public relations and communications firms globally, with a strong focus on building trust between brands and consumers. They specialize in reputation management, influencer marketing, and corporate communications. Edelman has helped numerous brands navigate crises and strengthen their public image.
  • Location: Chicago, IL
  • Founded: 1952
  • Clients: Samsung, HP
  • Industries: Tech, healthcare
  • Key Services: PR, digital strategy
  • Reason to Hire: Their expertise in reputation management ensures your brand maintains trust and credibility in the public eye.

22. VMLY&R

  • Description: VMLY&R is a marketing and advertising powerhouse that excels in creating connected brand experiences. They offer a blend of creative and data-driven solutions to enhance customer engagement across all touchpoints. Their innovative approach to digital transformation makes them a reliable partner for modern marketing challenges.
  • Location: Kansas City, MO
  • Founded: 1923
  • Clients: Ford, Wendy’s
  • Industries: Automotive, food
  • Key Services: Branding, creative strategy
  • Reason to Hire: Their ability to create integrated brand experiences ensures consistency and effectiveness across all platforms.

23. Grey Advertising

  • Description: Grey Advertising is a globally recognized agency known for delivering emotionally impactful advertising campaigns. They combine creativity with deep market research to produce campaigns that resonate with target audiences. Grey’s expertise spans multiple industries, making them a versatile partner for businesses of all sizes.
  • Location: New York, NY
  • Founded: 1917
  • Clients: P&G, Pfizer
  • Industries: Healthcare, consumer goods
  • Key Services: Advertising, digital marketing
  • Reason to Hire: Their experience in creating emotionally engaging campaigns ensures strong audience connections.

24. RAPP

  • Description: RAPP is a global marketing agency that specializes in data-driven customer relationship management (CRM) and loyalty strategies. They leverage insights to create personalized campaigns that drive customer engagement and retention. Their expertise in multichannel campaigns makes them a trusted partner for enhancing customer experience.
  • Location: Dallas, TX
  • Founded: 1965
  • Clients: Toyota, PayPal
  • Industries: Automotive, finance
  • Key Services: CRM, customer experience
  • Reason to Hire: Their focus on building customer loyalty ensures long-term relationships and business growth.

25. Performics

  • Description: Performics is a performance marketing agency that focuses on driving measurable results through SEO, paid media, and e-commerce optimization. They utilize advanced analytics to ensure campaigns are effective and deliver the desired ROI. Their tailored approach helps brands achieve specific business goals efficiently.
  • Location: Chicago, IL
  • Founded: 1998
  • Clients: L’Oréal, Nestlé
  • Industries: Beauty, FMCG
  • Key Services: SEO, performance marketing
  • Reason to Hire: Their commitment to performance-driven campaigns ensures maximum ROI for your marketing investments.

In conclusion, business owners need a marketing consulting agency to leverage specialized expertise and gain insights that can significantly enhance their marketing efforts and drive business growth. 

Top marketing consultants possess a wealth of knowledge across various sectors, enabling them to assess current strategies, identify areas for improvement, and develop tailored marketing plans that align with business objectives. 

By hiring a consultant, owners can avoid costly mistakes, optimize their marketing budgets, and access advanced tools and technologies that may be beyond their reach in-house. This partnership allows business leaders to focus on core operations while ensuring that their marketing strategies are effective and aligned with long-term goals, ultimately leading to improved return on investment and sustainable growth.

For business owners who need a digital agency, make sure you check the reviews before you make a final decision. With the Agency Reviews platform, you can read about real experiences with digital agencies that specialize in advertising, SEO, design, branding, PR, and more. The process of finding the right agency is simplified thanks to its “Get Matched” feature that lists top-rated agencies that fit specific criteria in less than 60 seconds.